The Art of Wine in the Age of AI
Transforming Wine Marketing with AI-Driven Creativity Brainstorming
1.
Inspired by their exceptional customer service and unique wine slushy mix, we embarked on a project for Fruit Forward Candy. Our aim: to brainstorm a new visual style using AI, showcasing their product's quality and innovation. This wasn't just content creation; it was a chance to expand our creative horizons in the wine industry.
![](https://assets-global.website-files.com/641cd4a6759e2fbe84a185c8/656020e71d4a279a0af32e89_BTS-Scene-01.gif)
![](https://assets-global.website-files.com/641cd4a6759e2fbe84a185c8/656021f5896d44b5a294c0b7_BTS-Model-02.gif)
2.
Drawing from the brand's vibrant social media presence, we used generative AI to develop a fairy kei, candycore style with a retro, pastel twist. With just the physical product, we meticulously prepared 3D assets: peeling, scanning, and refining the wine label in Photoshop for a high-fidelity texture. We then brought the scene to life with Quixel Megascans, Greyscale Gorilla's Plus library, and Forester.
3.
This project highlighted our ability to deliver bespoke, client-centric, and creatively robust content in the wine industry with minimal input. It showcased our use of AI to enhance storytelling and our workflow.
![](https://assets-global.website-files.com/641cd4a6759e2fbe84a185c8/65602a628ab8e4a8e43c62d1_BTS-MJ-03.gif)
1.
Inspired by their exceptional customer service and unique wine slushy mix, we embarked on a project for Fruit Forward Candy. Our aim: to brainstorm a new visual style using AI, showcasing their product's quality and innovation. This wasn't just content creation; it was a chance to expand our creative horizons in the wine industry.
![](https://assets-global.website-files.com/641cd4a6759e2fbe84a185c8/656020e71d4a279a0af32e89_BTS-Scene-01.gif)
2.
Drawing from the brand's vibrant social media presence, we used generative AI to develop a fairy kei, candycore style with a retro, pastel twist. With just the physical product, we meticulously prepared 3D assets: peeling, scanning, and refining the wine label in Photoshop for a high-fidelity texture. We then brought the scene to life with Quixel Megascans, Greyscale Gorilla's Plus library, and Forester.
![](https://assets-global.website-files.com/641cd4a6759e2fbe84a185c8/656021f5896d44b5a294c0b7_BTS-Model-02.gif)
3.
This project highlighted our ability to deliver bespoke, client-centric, and creatively robust content in the wine industry with minimal input. It showcased our use of AI to enhance storytelling and our workflow.
![](https://assets-global.website-files.com/641cd4a6759e2fbe84a185c8/65602a628ab8e4a8e43c62d1_BTS-MJ-03.gif)