15 seconds to launch: Zero-gravity inspiration for a low-calorie wine
Realistic animation and client collaboration create a striking video for the release of Kendall-Jackson’s latest Chardonnay
1.
Kendall Jackson Winery is merging luxe wine with a vibrant, healthy lifestyle via the latest release of their Avant Lower Calorie Chardonnay — a premium quality chardonnay with roughly one third fewer calories than your average glass. We were enlisted to create a short animated promotional video to support their launch.
![](https://assets-global.website-files.com/641cd4a6759e2fbe84a185c8/6453bc629cbe1e5b4111eb26_KJ%20AV%20LO%20Launch%20Video%20storyboard_v1r3.gif)
![](https://assets-global.website-files.com/641cd4a6759e2fbe84a185c8/6453bd5163ddbb03ef504c48_P01%20Short.gif)
2.
Working from our client’s storyboard and utilizing Cinema 4D's powerful volume-building tools, we crafted a memorable story by mimicking the lighter-than-air behavior of liquid in space. With realistic but playful animation, we highlighted the wine’s winning characteristics, instilling a confidence within consumers that their evening glass (or three) won’t compromise their health and vitality.
3.
Our collaborative result was a :15 video to use across all marketing channels that captivates consumers with a clear vision of a light, bright, lower-calorie chardonnay that doesn’t compromise on taste or quality. Capturing the spirit of the wine, the video treats consumers to a fun and personality-forward teaser of a wine destined to become their new go-to.
One small(ish) glass of Avant Lower Calorie Chardonnay harbors one giant leap for wine drinkers
![](https://assets-global.website-files.com/641cd4a6759e2fbe84a185c8/6453bde263ddbb26c850f78b_P02%20Short.gif)
1.
Kendall Jackson Winery is merging luxe wine with a vibrant, healthy lifestyle via the latest release of their Avant Lower Calorie Chardonnay — a premium quality chardonnay with roughly one third fewer calories than your average glass. We were enlisted to create a short animated promotional video to support their launch.
![](https://assets-global.website-files.com/641cd4a6759e2fbe84a185c8/6453bc629cbe1e5b4111eb26_KJ%20AV%20LO%20Launch%20Video%20storyboard_v1r3.gif)
2.
Working from our client’s storyboard and utilizing Cinema 4D's powerful volume-building tools, we crafted a memorable story by mimicking the lighter-than-air behavior of liquid in space. With realistic but playful animation, we highlighted the wine’s winning characteristics, instilling a confidence within consumers that their evening glass (or three) won’t compromise their health and vitality.
![](https://assets-global.website-files.com/641cd4a6759e2fbe84a185c8/6453bd5163ddbb03ef504c48_P01%20Short.gif)
3.
Our collaborative result was a :15 video to use across all marketing channels that captivates consumers with a clear vision of a light, bright, lower-calorie chardonnay that doesn’t compromise on taste or quality. Capturing the spirit of the wine, the video treats consumers to a fun and personality-forward teaser of a wine destined to become their new go-to.
One small(ish) glass of Avant Lower Calorie Chardonnay harbors one giant leap for wine drinkers
![](https://assets-global.website-files.com/641cd4a6759e2fbe84a185c8/6453bde263ddbb26c850f78b_P02%20Short.gif)
Client :
Kendall Jackson
Agency :
Levitate Media
Role:
Concept, Animation,
Design and Compositing